WHO WE ARE
South Berkeley Produce & Meat LLC

South Berkeley Produce & Meat LLC is a full-service grocery and meat market serving the Berkeley community both in-store and online through our shopping website, alanhigley.com. What began as a neighborhood market has evolved into a complete digital shopping experience built to match how people buy food today: faster, clearer, more flexible, and more convenient.

Our mission is to bring fresh produce, quality meats, and practical groceries to households through a modern online platform that still feels personal, trustworthy, and grounded in real community values.

OUR JOURNEY FROM LOCAL MARKET TO ONLINE SHOPPING PLATFORM

South Berkeley Produce & Meat LLC was originally known for in-person service, fresh offerings, and the consistency of a store that locals visited daily. As customer needs changed and online shopping became part of everyday life, we recognized that families deserved a better, simpler way to shop for food.

So we built alanhigley.com:
A website that didn’t just list our products, but recreated the entire shopping process—browsing, checking availability, comparing items, understanding prices, and completing payment—without needing to step into the store.

Instead of being an online catalog, the website became a second storefront, designed to support weekly household shopping, regular restocking, and planned deliveries.

WHAT OUR ONLINE STORE OFFERS

The online shopping experience is structured to provide everything you would expect from a fully stocked local market:

1. Fresh Produce

We source fruits and vegetables that support everyday meals: leafy greens, seasonal selections, staples like onions and potatoes, and fresh items chosen with quality in mind.

2. Meat & Poultry

Our meat selection includes cuts for grilling, frying, slow-cooking, and family-style meals. We focus on practical cuts people actually use, maintaining hygiene and temperature standards from store to delivery.

3. Grocery Essentials

From pantry basics to packaged goods, sauces, dry foods, grains, and household staples—you can complete your weekly grocery list directly on our website.

4. Refrigerated & Frozen Items

Items that support meal planning, storage, and convenience: dairy products, chilled foods, and frozen essentials.

5. Household Items (Where Applicable)

Selective everyday-use goods that customers commonly buy along with groceries.

Every product has been structured to show essential details clearly: weight, unit, variation, and pricing. We avoid unnecessary descriptions so you can shop quickly and accurately.

THE EXPERIENCE WE WANT CUSTOMERS TO HAVE

Shopping online should feel efficient—and predictable.
That means:

  • Clear images and descriptions

  • Honest pricing

  • No hidden fees

  • Flat-rate shipping displayed upfront

  • 0% tax clearly stated

  • Payment methods limited to secure, trusted providers (PayPal & Stripe)

  • A checkout process that takes seconds, not minutes

We design every part of the shopping flow to reduce friction, confusion, or surprises.

HOW WE HANDLE YOUR ORDERS

Behind the website, there is a real team handling your food with real-world care:

Order Review & Preparation

Each online order is reviewed manually. Items are picked based on freshness, packaging is checked, and quantities are verified according to your cart.

Handling & Storage

Meat, poultry, and perishable products are stored at proper temperatures until they are packed for delivery. Produce is inspected for condition and ripeness.

Packaging

Orders are packed to keep items separated properly:

  • Cold items together

  • Dry goods together

  • Fragile items positioned safely

Delivery Workflow

We follow:

  • A clear daily cutoff

  • A defined processing window

  • A consistent delivery timeframe (total under 8 business days)

The goal is reliability. You know what to expect every time.

WHY WE CHOSE TO EXPAND INTO ONLINE SHOPPING

Modern life is busy. Not all customers can:

  • Visit the store frequently

  • Carry heavy bags

  • Find time for last-minute shopping

Online ordering solves real problems:

  • Weekly planning is easier

  • You see total costs upfront

  • You avoid crowds and waiting

  • You receive groceries without rearranging your day

This is not about replacing the physical store—it’s about extending its convenience into the homes of the customers we serve.

OUR VALUES BEHIND THE WEBSITE

1. Transparency

From prices to delivery timeframes, nothing should feel confusing. We built detailed public pages on policies (Shipping & Handling, Easy Returns, Payment, Privacy, Content Rights) so customers can shop with confidence.

2. Consistency

Whether you shop once a month or twice a week, our goal is the same: the experience should feel reliable.

3. Community-Driven Service

We are not a distant online supermarket. We serve real families in and around Berkeley, and we design our service around the habits and needs of the community.

4. Practicality Over Gimmicks

No unnecessary features. No complicated promotions.
Just a clear, functional online store that respects your time.

HOW WE SUPPORT CUSTOMERS

Even though the platform is digital, customer communication remains personal.

We assist customers with:

  • Order questions

  • Delivery status

  • Product concerns

  • Payment clarification

  • Returns and issue resolution

Our support is human, direct, and grounded in solving problems rather than redirecting you through automated loops.

LOOKING TOWARD THE FUTURE

As online shopping continues to grow, we plan to expand:

  • More product categories

  • More household essentials

  • More delivery windows

  • Continued improvements to the website’s speed and interface

  • Stronger systems for stock visibility and real-time updates

Every improvement is aimed at making online grocery shopping feel smoother and more predictable.

CONTACT US

For questions about who we are, how our online shopping platform works, or how to place an order:

South Berkeley Produce & Meat LLC
3120 Sacramento St
Berkeley, CA 94702, USA
Phone: (510) 647-8585
Email: [email protected]